In order for a blog to be successful, it needs to follow the three The's:
One: The blog needs to be attractive. It needs to consistently follow it's color scheme (e.g. don't use red if your blog is about world peace, seriously please). Here are my Blog Design Sketches:
Two: The person that keeps the blog running needs to keep the blog updated at all times (e.g. at least once a day). If they don't keep the blog running it's going to become, what I like to call, a ghost blog.
"What are Ghost Town blogs?
You know — low visit rates; only 1 or 2 comments on posts — or worse — NO COMMENTS at all.
Even if the blog owner spends hours writing amazing content.
Still … NOTHING! Echo … echo … echo …
Are you blogging consistently or are you a hit and run poster?
How long does it take to respond to those that do comment on your blog?
Do you visit and comment on your commentors’ blogs in return?
And how sharable is your blog, really?
I know! That’s a LOT of questions. But they are important to answer. Ghost town status is not what you want, specially if you have a blog related to your business."
You know — low visit rates; only 1 or 2 comments on posts — or worse — NO COMMENTS at all.
Even if the blog owner spends hours writing amazing content.
Still … NOTHING! Echo … echo … echo …
Are you blogging consistently or are you a hit and run poster?
How long does it take to respond to those that do comment on your blog?
Do you visit and comment on your commentors’ blogs in return?
And how sharable is your blog, really?
I know! That’s a LOT of questions. But they are important to answer. Ghost town status is not what you want, specially if you have a blog related to your business."
That is a quote from the blog, Blogging With Gypsy. Check it out, I don't like hogging the spot light, but do be sure to keep coming back to this blog or any of my other blogs (which can all be found at The All Blogs Blog, the HQ for all of my blogs).
Three: The blog needs to be easy to navigate. Some helpful things that keep the blog easy to navigate are, search bars, blog archives, links, etc. If you have search bars on your blog, the readers of your blog are able to type in a few keywords so can sift through all of your blog posts and find the one post that they are looking for. Putting label on your blog post are really helpful also.
If you follow those three criteria, your blog will be the most successful blog, well, not as successful as my blogs (though you might be, you never know). Print out the page, fold it, and put it in your pocket for future reference.
